WILL MCGAVIN
DESIGNER

    WORK    ABOUT





FAKE ADS


These four brandmarks were created to not only populate the composition of the installation with advertisements, but 
to also provide terms that highlight the similarities, differences, and general overlap between marketing and graffiti.





FINAL INSTALLATION





ADDITIONAL ELEMENTS



In addition to the installation, prints and tote bags were made and sold during the exhibition.





PROJECT DEVELOPMENT


Originally the goal was to ‘punch up’ at commercialism and desgin. Although, through refining the concept I realized that this relationship is much more of a two way street than typical aesthetic appropriation
Concept V1

Lettering test
Concept V2
Concept V3
Logomark development



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