WILL MCGAVIN

    WORK    ABOUT

SELLOUT

INSTALLATION

The goal of SELLOUT is to analyze marketing and branding by presenting them as a legal equivalent of graffiti and deconstruct both. I created this project as a way to understand my own position at a crossroads between using my own personal creative aesthetics for client work. I feel both marketing and graff share application methods, strategies, and goals with the most significant difference being sign making for another versus sign making for oneself.


To present the tension between these fields I featured a recreation of this active conflict through a collage of authentic branding of fictional entities combined with graffiti elements.




PROJECT DEVELOPMENT




Originally the goal was to ‘punch up’ at commercialism and desgin. Although, through refining the concept I realized that this relationship is much more of a two way street than typical aesthetic appropriation.


LOGOS & BRANDS


CONSTRUCTION & LAYERING

Frame Construction


FINAL INSTALLATION



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GET IN TOUCH


mcgavinwilldesign@gmail.com
billy2bones
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