WILL MCGAVIN
DESIGNER

SELLOUT

INSTALLATION

The goal of SELLOUT is to analyze marketing and branding by presenting them as a legal equivalent of graffiti and deconstruct both. I created this project as a way to understand my own position at a crossroads between using my own personal creative aesthetics for client work. I feel both marketing and graff share application methods, strategies, and goals with the most significant difference being sign making for another versus sign making for oneself.

To present the tension between these fields I featured a recreation of this active conflict through a collage of authentic branding of fictional entities combined with graffiti elements.

LOGOS & BRANDS

Fake brandmarks used in advertisments that were then collaged and painted over

FINAL INSTALLATION

ADDITIONAL ELEMENTS

In addition to the installation, prints and tote bags were made and sold during the exhibition.

PROJECT DEVELOPMENT

Originally the goal was to ‘punch up’ at commercialism and desgin. Although, through refining the concept I realized that this relationship is much more of a two way street than typical aesthetic appropriation

Concept V1

Lettering test

Concept V2

Concept V3

Logomark development

GET IN TOUCH

mcgavinwilldesign@gmail.com
billy2bones
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