WILL MCGAVIN
DESIGNER

    WORK    ABOUT




FAKE ADS


Four brandmarks were created to not only populate the composition of the installation with advertisements, but to also provide terms that highlight the similarities and differences between marketing and graffiti. 













    FINAL INSTALLATION





   ADDITIONAL ELEMENTS


In addition to the installation, a digitally printed version of the project and screen printed tote bags were made to be sold during the exhibition.




    PROJECT DEVELOPMENT


Originally the goal was to ‘punch up’ at commercialism and desgin. Although, through refining the concept I realized that this relationship is much more of a two way street than typical aesthetic appropriation


Concept V1

Lettering test
Concept V2
Concept V3
Logomark development



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