FAKE ADS
Four brandmarks were created to not only populate the composition of the installation with advertisements, but to also provide terms that highlight the similarities and differences between marketing and graffiti.
FINAL INSTALLATION
ADDITIONAL ELEMENTS
In addition to the installation, a digitally printed version of the project and screen printed tote bags were made to be sold during the exhibition.
PROJECT DEVELOPMENT
Originally the goal was to ‘punch up’ at commercialism and desgin. Although, through refining the concept I realized that this relationship is much more of a two way street than typical aesthetic appropriation